26 March 2026

Genoa, set and match!

In the autumn, AURIVA-Elevage rolled out GENMATCH, its new mating software dedicated to suckler breeds. Developed in close collaboration with the Union's breed experts, and field-tested by 70 trained technicians, GENMATCH marks an important milestone: for the first time, the suckling sector now has a decision-making tool as structured, reliable and complete as those historically used in the dairy sector.
13 January 2026

La Gasconne gains speed thanks to AI: a winning strategy at EARL CROUZAT

At Montans and Rabastens, in the Tarn region (81), Damien Crouzat now raises a herd of 30 Pyrenean Gascony dams in a system based on grass-fed production and direct sales, with a strong conviction: the use of AI as an essential lever for the genetic improvement of his herd.