26 March 2026

Genoa, set and match!

In the autumn, AURIVA-Elevage rolled out GENMATCH, its new mating software dedicated to suckler breeds. Developed in close collaboration with the Union's breed experts, and field-tested by 70 trained technicians, GENMATCH marks an important milestone: for the first time, the suckling sector now has a decision-making tool as structured, reliable and complete as those historically used in the dairy sector.
1 July 2025

Genetic progress in the Aubrac breed: focus on embryo transplantation

Thanks to the partnership between AURIVA's technical services and COOPELSO's Embryo Transplantation (TE) department, Aubrac breeders have a real lever for accelerating genetic progress. This system gives access to top-quality genetics to both existing breeders and newcomers.
29 April 2025

Breeding practices: how do our Irish neighbors do it?

Ireland, renowned for its vast green meadows, has developed a suckler cattle breeding system based largely on grass and optimized resource management. Our Génétique Viande team travelled to Ireland to discover the practices of Irish breeders and their approach to genetic selection and sustainability. Here's a look back at this immersion in Irish suckler farming!
14 October 2024

EARL PLANEIGE: Artisan of collective progress

Born in the Allier region at EARL PLANEIGE, TYROL has established himself as a must-have in the AUBRAC catalog. Available in conventional and sexed semen, this young bull has been used extensively, giving us the opportunity to present him and his breeder in this article.
11 December 2023

AI, embryos, YPERIOS crossbreeding, hornless: the quest for genetic progress with AURIVA-Elevage

In the heart of the Aubrac region, in the commune of Argences-en-Aubrac, Corinne and David Boudou have been using the services offered by AURIVA and their breeding company Coopelso since the very beginning to develop the genetics of their young herd.