26 March 2026

Genoa, set and match!

In the autumn, AURIVA-Elevage rolled out GENMATCH, its new mating software dedicated to suckler breeds. Developed in close collaboration with the Union's breed experts, and field-tested by 70 trained technicians, GENMATCH marks an important milestone: for the first time, the suckling sector now has a decision-making tool as structured, reliable and complete as those historically used in the dairy sector.
1 July 2025

Genetic progress in the Aubrac breed: focus on embryo transplantation

Thanks to the partnership between AURIVA's technical services and COOPELSO's Embryo Transplantation (TE) department, Aubrac breeders have a real lever for accelerating genetic progress. This system gives access to top-quality genetics to both existing breeders and newcomers.
29 April 2025

Breeding practices: how do our Irish neighbors do it?

Ireland, renowned for its vast green meadows, has developed a suckler cattle breeding system based largely on grass and optimized resource management. Our Génétique Viande team travelled to Ireland to discover the practices of Irish breeders and their approach to genetic selection and sustainability. Here's a look back at this immersion in Irish suckler farming!
17 December 2024

Optimize to win!

Typical of the northern Hautes-Alpes region, Bleu du Queyras is working towards its PDO status. With a blue-speckled paste, its softness, mellowness and creaminess are unlike any other, according to Alexandre Lagier, president of the Bleu du Queyras interprofessional association and breeder of 53 Tarine cows (GAEC de la petite Tarine - Saint André d'Embrun (05)).
6 November 2024

YPERIOS, the win-win combination!

In Guipavas, Finistère (29), Pascal Crenn breeds 150 dairy cows and is an enthusiast of YPERIOS crossbreeding. On the farm, all animals are weaned, including crossbred heifers. Read his interview below with Arnaud Tranier, YPERIOS 95 genetic technician.
16 October 2024

YPERIOS, THE WINNING COMBINATION!

In the heart of the Aubrac region, in the commune of Argences-en-Aubrac, Corinne and David Boudou have been using the services offered by AURIVA and their breeding company Coopelso since the very beginning to develop the genetics of their young herd.
11 December 2023

AI, embryos, YPERIOS crossbreeding, hornless: the quest for genetic progress with AURIVA-Elevage

In the heart of the Aubrac region, in the commune of Argences-en-Aubrac, Corinne and David Boudou have been using the services offered by AURIVA and their breeding company Coopelso since the very beginning to develop the genetics of their young herd.